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Because I support my community and promote local business, I’ve written this 2018 Tucson Search Engine Optimization Guide. There’s so much misleading and inaccurate information on the internet. So therefore my aim is to provide solid crucial facts that benefit your websites ranking! Let us then begin our climb to the top of search engine results! We’ll start with the basics because everyone asks this question as at least once, 

What Is SEO?

Search Engine Land defines Search Engine Optimization as structuring and designing your website to rank at the top of search results. The primary search engines that we are optimizing for are:

  • Google
  • Bing
  • Yandex
  • Yahoo

Google dominates the search engines for it is the search engines!

The biggest search engine amongst the four majors is Google which holds an average market share of 74.54%. So naturally we are going to ensure that we are properly indexed in all four search engines. Because search engines wont initially know that our site even exists, we need to inform them.

The way this is accomplished is by registering as a webmaster with the engines respectively. So to begin the process of registering our website with Google, we head over to google.com/webmasters. The process is simple, after verifying ownership of the domain, the next step is to submit a sitemap.

Because it’s important to accurately track our visitors, we’ll also want to setup Analytics as well. To ensure begininners can properly complete the process, my 2018 Tucson Search Engine Optimization Guide includes a tutorial video! My tutorial was executed using the WordPress platform, however the process can be utilized for all CMS platforms and frameworks. Furthermore, my tutorial creates very thorough real time on site tracking strategy that includes visitor IP addresses!

Now Properly Indexed We can begin Optimizing!

As shown on Search Engine Land’s Success Factors chart, SEO consists of both onsite and offsite SEO. I’ll be covering both onsite and offsite  so not to worry! 😀

Naturally because it’s entirely under our control we begin with optimizing our onsite SEO

On Site SEO

On Site SEO quite naturally consists of how we structure and design the layout of our website. So how exactly are we supposed to know the correct guidelines and factors to follow? Naturally because Google will be primarily the one determining who ranks and where, we goto them to identify our answer. As a result of  a massive  8899 words, Google’s Search Engine Optimization Starter Guide is pretty thorough!

Because Our Tucson Search engine Optimization Guide On Site checklist is overwhelming for those beginning, I highly recommend Yoast! The great thing about Yoast should you be using WordPress, is that it will remind you of any issues you overlook. As a result of optimizing few hundred blog posts, naturally it will become second nature. for you. Because we wanted to cover everything, our Onsite SEO List combines several lists into one!

Quality Points Checklist

  • Meta Description: While The Meta description doesn’t directly impact your SEO, it is what draws in your customer and entices them to click! So it is vital you make it a good one! Also, be sure to include your target keyword in it.
  • Page Tital Tag: Include keywords inside your page title tag. You’ll quickly start to see a pattern of this going down our 2018 Tucson Search Engine Optimization Guide. list
  • Header Tags:Your H1-H5 headers should include your page title which should be your desired keyword as previously stated. Never have more than 300 words between headers, this can reduce your readability score.
  • Paragraphs: You don’t want to exceed 20 words per sentence, furthermore you’ll want 30 percent of your sentences to contain transition words. Be careful not to use a passive voice as this effects your SEO as well. Lastly, every 1000 words you want to have included a total of 3 or 4 links with anchor text.
  • So that you hit all your quality points make outbound links, as well as an inbound ones!

    Paragraphs should not be too big, because otherwise your reader may perceive it as a disorganized mess. How your content visually appears will either help your click through rate or hurt it all depending upon you!

  • Lastly, my 2018 Tucson Search Engine Optimization Guide aims to maintain a keyword density between 0.5% & 2.5% of your target keyword. Because with Google there is no possible way to rank for a tough keyword having not at least said it a few times.

Tucson Search Engine Optimization Media Content Guide

    • Images: Make sure you don’t use PNG images very often because they take up too much space and slow load times. Every image should include an alternate info tag aka alt tags. Your page title should be  contained within the alt tag. The alt tag additionally will assist your images to rank in search indexes for your keyword. Make sure to have large thumbnail images optimized for Facebook 1230x630px and Twitter 1024x512px.
    • Blog Size: Yoast will let you slide with only 300, however the 500 words minimum is the widely accepted minimum post size. Because longword blogs generally get more engagement and longer visits try to avoiding small posts light on the content. At the same time however, if you provide to much content, your audience will get bored. Tucson Search Engine Optimization Guide teaches the practice of not exceeding 4000 words in a single post.

Never Underestimate Social Strength!

  • Site Speed: The goal for your website is to have your page load in less than two seconds. So That’s why I promote the usage of lightweight themes, and few plugins. Because you’ll need SSL anyways if you utilize Cloudflare’s FREE SSL, their service provides a proxy additionally! Having your Java/CSS/HTML minified automatically, and your site cached you’ll get a dramatic speed increase!
  • Social Profiles: Ensuring that not only are your Social profiles pointing at your website, but your website’s pointing at them. This allows Google to identify their association. Many contest the most powerful ranking factor is backlinks, this is probably true. Regardless, do not underestimate the power within social signals!, I’ve actually gotten my Twitter account on page one of very  hard keywords off mere engagement alone!
  • Final Note Onsite SEO: Be sure to update your page frequently, and update old content, replacing broken links when necessary. It is essential that you create great quality content. Because being the author of the 2018 Tucson Search Engine Optimization Guide I can tell you practice makes perfect! I was so horrible and slow at content creation in the begininng, but with time and practice you’ll get good at it. When you create new pages, a great way to speed up the index process is by URL submission.

Tucson Search Engine Optimization Guide

Tucson Search Engine Optimization Guide For Off Site

Because I primarily wrote this to help as a Tucson Search Engine Optimization Guide it’s time for some Offsite! When it comes to off site SEO, the bulk majority of it is sliding your way into some backlinks. There is unfortunately a bit extra work we have to do as a local business.

The first thing we will be doing, is getting our business location put in Google Maps and us registered for Google Business. Google and additionally Bing Business, will both require you to wait for a postcard to register. however these are the first two business directories we will want to register in. So that we don’t have discrepancies. When we finish up these two, and our FaceBook business page, we’re just at the beginning! 

A helpful tool for understanding how many directory registries we need to sign up for is Moz local.

Tucson Search Engine Optimization Guide

As you can see you have your work cut out for you. However once you tinker with it and get all the building standing up properly you’ll see a noticeable difference. Of coarse this isn’t all the directories we have to, hit.

A very nice list of about 170 directories can be obtained with a free account at Manta.com. Obviously you don’t have to do all of them but should you do so it would help a little and hurt never.

Another location to be listed according to other SEO experts is the Chamber of Commerce. I’m currently in the process of getting my listings website up, but they’re slow at it because I didn’t buy the premium member package lol.

Generally the ones that are local and within your businesses niche are the most likely to provide the most ranking benefits. So now what do we do to acquire some more backlinks?  I’ll go over the two methods that have landed me the most backlinks so can get those flowing in!

Guest Blogging

Guest blogging is going to be the bread and butter of getting amazing backlinks because it’s as white hat as it gets! You’ll encounter several disappointments in between individuals that say yes, but if your consistently promoting yourself it will happen! I prefer engaging people on instant messenger versus email because rapport increases your success rate tremendously.Not to say that my Tucson Search Engine Optimization Guide disagrees with being more engaging, however cease the moment when it comes

It makes perfect sense because if they receive an email from you and don’t know you, they can simply ignore it. As a result of your conversation with them on Twitter or Facebook saying no is so much more difficult, especially if they like you! One spot to get you started is Hub pages. It’s not super amazing backlink juice but you will acquire one after… Their annoying approval process lol!

Basically you’ll have to have someone belittle you and tell you your article is messed up no matter what, its some weird cult thing they got going on over there rofl. Play the game and you’ll get your first guest blog backlink!

Forums, Product Reviews, and Local Directories Compliments of Our Competitor!

One of my favorite tools that I discovered recently is as a result of Neil Patel, it’s called SEOReviewtools.com They not only give you more daily free uses than any of the other sites, the site actually uses several platforms and combines them into theirs!

So your not just getting some random platform, because you’ll have Ahref, SEMRush and others at your fingertips!

After you have Googled your target keyword then you simply get the domains of the top 3 people. Using SEOReviewTools backlink checking tool, we proceed to spy on all the do follow links. You’d be amazed how many hidden secrets your competitors and you can.

Sometimes you’ll be routed to a site that you simply must review their product or service for the link. You’ll also be shown to some of the more niche specific forums that will give you link juice.