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Because of inspiration from Rand Fishkin’s White Board Friday, I decided to write about Advanced Image SEO Ranking Factors. So the first question naturally, is it  worth ranking for Google images in 2018? The reason some experts are hesitant is because of the changes made to Google image Search within the last year.

Some may think that just because an image click doesn’t immediately route potential leads to your page it’s a waste. However my experience and outlook on the subject is that this changes very little in the grand scheme of Image SEO.

Furthermore, individuals browsing through images with the intention of purchasing products are a different animal. These consumers are looking for something very specific. So they don’t necessarily need an amazing sales funnel with a rapport building video.

Which Types of Niches and Products Does Image Search Benefit?

Many products and services are purchased and sought out for very cosmetic reasons. To name a few:

  • Fashion such as clothing lines, shoes, handbags, hats, sunglasses, and other accessories.
  • Food products, cooking recipes (The finished product naturally 😋), and other perishables.
  • Well presented real estate properties
  • Hotels and resorts.

Naturally You’ll want your images in the highest resolution and as visually appealing as possible so you draw attention to your images. Google image search results can be moved higher as a result of more users clicking on your image.

So therefore, you definitely will want images to stand out amongst the crowd. Because amongst a crowd of black and white penguins, being bright red really makes you noticable!

Which Social Platforms Are Ideal When Executing
Advanced Image SEO Ranking Factors

With so many different social media sites to choose from we certainly want to use optimal platforms. to meet Advanced Image SEO Ranking Factors. So the question we must answer is which ones dominate search results? Because we wanted the answer to this question just as much as you, we conducted a field study!

In order to produce unbiased results we needed to create a list of individuals to collect information on. We couldn’t obtain our list from social media, because it would naturally favor the platform drawn from. Furthermore, we wanted queries with high competition subject matter.


I decided upon forming my list from Dr Axe’s Top 50 Functional and Integrative Medical Doctors. This list was ideal not only because of it’s likeliness to be highly competitive, but also it’s social platform neutrality.

With our query terms chosen, the field was conducted by searching Google image search. We documented the first 4 images that were found associated with a social platform.

Because ranking high in image search results is ideal, we noted the first social platforms that appeared. Furthermore, we were curious how much of a factor wikipedia was so we included it in our study. The results that we obtained were quite surprising!

Advanced Image SEO Ranking Factors Field Study Infographic

Hey! Where Did Instagram Go?

We have no idea, so your guess is as good as ours ROFL! Quite a few social platforms didn’t seem to make an appearance during the field study. Furthermore, Youtube dominated the image results. So unless it is our intention to make videos using our main domain is ideal. Furthermore, it is the only way we can be guaranteed complete control and cover all of the Advanced Image SEO Ranking Factors. 

advanced image seo ranking factors mona lisa infographic

A mona lisa masterpiece that shows the 10 theorized ranking factors deturmined by Google’s algorithm. Naturally, if we wanted it to rank, it had to be a masterpiece, hence, Mona Lisa!

The 10 Advanced Image SEO Ranking Factors

Image Filename

If your target keyword has a lot of competition, chances are your page title will be a long tail. If it’s possible, try to pick one with good sentence versatility. Because chances are you’re going to have several images on your page. So say for example your long tail was “John Doe Web Designer,” you could use filenames such as:

  • johndoewebdesigneratdefcon2017.png
  • johndoewebdesignerattheoffice.jpeg
  • johndoewebdesignerofficehours.jpg

This not only increases the odds of hitting your target keyword with an image, but also opens possibilities for many long tails!

Alt Tags

The reason alt tags exist in the first place, is because they provide site visitors an explanation of the image should it fail to load.

So it’s generally a good idea to make sure that the alt tag is relevant to the image. Because you’re using relevant images, this shouldn’t be to difficult.

AdvancedImage SEO

Image Caption

One of the often overlooked Advanced Image SEO Ranking Factors, the Image Caption can be a powerhouse! According to SEO Expert Rand Fishkin,

“So this is something where we’ve actually seen the caption be more important than the alt attribute when it comes to Image Search”

Because Google’s crawler records the surrounding text to define a caption’s relevance, it’s a good idea to make sure it coincides with your keyword. Like most things in SEO, consistency and stacking a combination of relevant factors all adds up to the win!

Page Title and Surrounding Text

Matching all these up relative to your image all add up. So do your best to syncronize them!

URL Extension Matches Image

Having a Matching url extension to go with your image title will boost SEO!

Poplarity and Engagement

Because Google sees people as money, engagement and sharing is Big TIME SEO!

Size and dimensions play a big part of image seo. That’s because Google doesn’t like slow load times, or tiny images!

Image Size and Dimensions

So many people make mistakes when it comes to Advanced Image SEO Ranking Factors regarding size and dimensions. As a result of our field study, we know the ideal image size ratio is 16:9. So that being said what do we do to optimize our image’s file size?

Because I made the critical mistake in my beginning development days, I wrote Speed Up WordPress PNGs Must Die to ensure you don’t overuse PNGs. PNG files should only be used when transparency is needed. This is because a PNG being 10x the file size of other image types is common place.

The ideal file type to use for speed and quality is jpeg. Jpeg is ideal in the sense it maintains quality yet compresses phenomenally well for page load times.

Embed Count

Because image SEO is graded in a more traditional format, less spam filters are going to complicate things.  So you can begin Embedding to your heart’s content content on several different web properties! There are programs and platforms that will aid you in embedding, however one of the simplest ways to do it is with this  snippet of code:

<embed> src="[ImageAddressHere]" type="image/jpeg" width="100%" height="100%>

Final Note

One final note to keep in mind when implementing these metrics for Advanced Image SEO Ranking Factors, None of these metrics or tactics bt themselves, is going to land you target keywords. Because we aim to achieve,  executing full optimization upon images will most likely win most races outright.

If you put in time and gain experience, you can quite possibly rank some of the most difficult image keywords demograph! Through practice, trial, and error ,your hard work will eventually pay off!

Sean Gugerty

Free Web Hosting

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Sean Gugerty Tucson Web Design

I take great pride in my work and prioritize my clients needs first because Sean Gugerty Tucson Web Design is about quality!  Despite my industry requiring primarily computer specializations, I never neglect the most important thing, people! So whether you need a uniquely designed website, Search Engine Optimization for ranking or marketing on autopilot, you’re covered! 

I’ve been a blogger and content creator, designing quality websites and link building strategies for over three years! At Sean Gugerty Tucson Web Design we know that every client’s needs are different. Because we want you to absolutely  love your new website, we build it specifically to your needs

Affordable Web Design and Free Tutorials!

Because at the end of the day, if my clients are happy, and my subscribers like my content, I’m happy! One of the biggest mistakes I made when I started out was not paying any attention to my audience. I attribute my beginning failures as a result of attempting to learn everything at once.

Because one thing is for certain, it is much more an accomplishment to learn to do only one thing, than fail to attempt 20! What I know in comparison to when I started my first drop shipping business are night and day! Sean Gugerty Tucson Web Design, wasn’t exactly something I could have taken on as a title lol! About two weeks into my first WordPress domain, struggling just to properly configure Woo Commerce I bumped into a former colleague. My buddy John Vesey isn’t incredibly technology savvy, but when it comes to business he knows what he’s doing, and does it well.

Sensing I was struggling just trying to get my taxonomies right, he made sure I was on the right track. That was honestly the first time I had ever even heard the term SEO. At that point, I didn’t even know what the abbreviation stood for, let alone Google’s Ranking Factors!

SEO Consulting

Whether your a small local business, attempting to rank in your E-commerce nitch nationally or just a small-time blogger, SEO is Crucial! Furthermore, SEO is not something like other skills such as programming where what you learn will be usable forever. That’s Because SEO is a living, breathing thing that is constantly changing, just like Google. What could be an amazing, seemingly amazing method of gaining massive rankings and traffic today, could be worthless tomorrow. The best general practice any expert in the field will tell you is to be what’s called a white hat. So what is a white hat? It is one of the three SEO types (Used to categorize hackers also)White Hat: The safest of the three SEO approaches, A white hat always plays it safe and doesn’t risk his domains hard earned rank by breaking rules!

Gray Hat: A safe SEO specialist but also a calculated risk taker. Because it is a thin line between Google’s good graces and naughty list, only pros should use this approach!.

Black Hat: While it may be frustrating to see these individuals skyrocket up the rankings quick, don’t follow in their footsteps. Because when unhappy competitors see competition cheating, they get reported to google! Or so the saying goes, “Cheaters never win!”

"Thou Shalt Not Piss Off Google!"

Naturally, as a result of how much time, energy, and resources go into a website, risking Google penalties isn’t worth it! Furthermore, Sean Gugerty Tucson Web Design Only practices white hat SEO! Because by following the guidelines Google sets forth, you needn’t worry about upcoming changes to Google’s algorithm. There are two main types of SEO Sean Gugerty Tucson Web Design.

Sean Gugerty Tucson Web Design Domain Authority Illustration

The second part of the ranking process is known as Off-Site SEO. This involves:;

  • driving traffic
  • registering within directories.
  • Contributing to public forums.
  • Guest article submissions to higher authority sites.
  • collaborating and expanding your network.

Generally, because it is the most impacting ranking factor, the majority of Offsite work is aimed at getting backlinks! A backlink is simply another website linking to yours and as a result, passes authority.

Because most popular social platforms have very high domain authority, Most of them do not count towards SEO. Generally, the easier it is for you to gain access to control a website’s functionality, the less valuable back linking it is.

This isn’t always the case so definitely be certain to conduct research and seize any opportunities that should arise! A very easy way to conclude whether or not a URL is going to pass rank and authority is to check for a no follow tag.

If the a tag has no-follow in it, it’s not going to pass very much authority to you. Nofollow links will pass about 1% what they would as a result of being do-follow.

How NOT to Aquire Do-Follow Backlinks?

As previously stated, Because Sean Gugerty Tucson Web Design practices White Hat SEO, we avoid black hat techniques at all costs! A few examples of Black Hat SEO Tactics used for acquiring backlinks include:

  • Purchasing Links
  • Spinning content
  • (manipulating stolen content that’s already been published)
  • SQL Query String Redirection
  • Buying previously owned web properties for their links and offering 0 value to visitors.
  • 301 redirecting resurrected domains
  • Spamming comment sections on blogs
  • Why Blackhat SEO Is A Horrible Idea

Because over time Google has made it increasingly difficult for individuals to rush the process of ranking a site. There are many systematics within Google’s algorithm designed to slow users down from ranking too fast. A term you might be aware of is “Google sandboxing”. What this means is that Google identifies you ranking to quickly and suppresses your progress for several months.

So if you choose to use black hat SEO tactics to shortcut ahead, you risk losing all your hard work. It's so much better to do things right and rank your domain reaping benefits for years to come! Sean Gugerty Tucson Web Design practices only white hat techniques for my clients because I work for my clients not against them. 

What Are Your Thoughts on Private Blog Networks?

They’re lots of work and honestly, you could acquire higher quality links in far less time by joining forums and guest blogging. They do have their uses, for example, if you’re in some form of adult niche. Adult affiliate websites I’ve made were so much easier getting traffic, however, backlinks were impossible! Because of how 2-3 thousand unique visitors a day prior to getting even 1 DoFollow backlink! So why is it Sean Gugerty Tucson Web Design generally doesn’t use a private blog network for its clients?

On average web designers charge an hourly rate of 40-80 dollars an hour so paying them to build you an effective PBN is costly. This is exactly why I generally advise my SEO clients to choose other routes unless it is absolutely necessary. None the less Sean Gugerty Tucson Web Design is about providing results client’s results! I will do whatever necessary to ensure their growth and success!


So yea, let me give you a little insight as far as how Google really works. In the past, I was having a real issue with someone criminally harassing me and attempting to sabotage a few of my drop shipment businesses. Looking into the individual I discovered a barrage of Blackhat SEO the individual was utilizing. I gave Google links to videos and multiple screenshots in spam reports and community forum posts. Because the culprit was making them substantial money in not so many words they told me they don’t penalize users. What they did was update future algorithms.

Heres the thing, yes they very much do hand out penalties, sandbox new websites, and all manner of human intervention! So realistically penalties do exist in the SEO world. However, you mainly only risk penalties or index removal when you cause direct harm to Google’s money or if you spread malware. Private blog networks are categorized as a grey hat tactic, mainly because despite it being technically against their rules, if done right it is nearly impossible to prove or detect.

So, therefore, the hesitation in their utilization isn’t about being penalized. There is always the minimal risk a PBN will somehow be detectable by future algorithms, but outside of that, it comes down to cost efficiency.

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