2018 Page Level Factors For SEO

This 2018 Page Level Ranking Factors is essential because anyone who is at the top of search results uses them. This chapter of ranking factors is a larger list with so much more ground to cover than the Domain Level Ranking Factors previously covered. Shout out to my boy Brian AKA Backlinko So if you remember the ranking factors from last year the Good news not a lot has changed in relation to the factors.

However the importance levels and values of many of them have fluctuated in several of the factors. So one thing that confused me initially was what the difference between TF-IDF and keyword density is.

From what I gather they are the same thing because the formula for TF-IDF is similar to an average.  Because Google doesn’t want to promote keyword spamming between 0.5{6b1d5f8bc91cdb8564ec7e8134afd17ab11911f12092a54c92f604d2527b941c}-2.5{6b1d5f8bc91cdb8564ec7e8134afd17ab11911f12092a54c92f604d2527b941c} for your target keyword’s density is ok.

The First 20 In Our Lineup

Page Level Ranking Factors 20-40

One thing definitely worth mention because I certainly didn’t do this enough starting out is outbound links. It is greatly underestimated by many web designers how powerful linking authoritative domains is!

Because while it is true you can’t control who links to your site, you can choose where your site links to. So when your page links to relevant high authority content, naturally your page is perceived in this light. However because it works both ways, if you’re linking to questionable websites or known spammers it’s all bad!

This doesn’t mean you shouldn’t be using affiliate links because if anyone is all about money it’s Google. One thing to make sure you’re doing is adding the nofollow tag into your affiliate links.  Because if they want to have you pass them authority, they should be paying extra lol!

Page Level Ranking Factors 20-40 Set 1

Mobile Friendly Content

Because the majority of users browsing the internet are now using Mobile devices it should be dead obvious. So just in case it isn’t, “Dude! Make your site mobile friendly!”

It is also stated that a page may not get indexed if it has hidden content on it. I’ve never ran into problem with that. so long as your not hiding stuff for black hat purposes like keyword stuffing, your should be ok.

Page Level Ranking Factors 20-40 Set 2

Multimedia, Internal Link Quantity & Quality, Broken Links, and Comprehension Level


Because it’s no coincidence that Youtube is the second largest website on the web! So obviously multimedia in the form of videos and images are both critical things on a website. In fact, it’s absolutely vital you have at least one image on a post, because you will tank a noticeable amount of Rank without it!.

Internal Links

Unknown to many, it is ever so essential that you consistently  link your pages to one another. Juice needs to flow throughout your whole site because if all links point to your homepage, fix it! Why Because  your not only potentially missing out on ranking, you could be getting penalized. 

Broken Links

It’s certainly a good idea to check your site routinely for broken links because to many of them indicate an abandoned site. Obviously Google isn’t about the promotion of abandoned sites with outdated inaccurate info. Stay up to date on your redirects and removals!

Page Level Ranking Factors Multimedia, Internal Links, Broken Links, Comprehension Level

Affiliate Links, Broken Code, DA, PA, andURL Length!l

Affiliate Links URL Extension Length

A friend of my asked me about this the other day, so I definitely think it’s worth a mention. Your affiliate, and their partners you advertise for are not going to add nofollow into the affiliate links automatically. However you definitely should be applying them!

Why? Because as stated in previous Page Level Ranking Factors, as by sending outbound links you are leaking authority. Unless that website wants to pay for your hard earned authority you should be adding nofollow tags.

URL Extension Length

This is a great example of where pushing it to the limit is the sweet spot! What exactly do I mean by that because didn’t I mean shorter is better? Too long is bad, however because Google likes to know what it is indexing, too short is also possible. It has also been statistically proven that your search result traffic could dramatically increase because of using numbers within a title.

Page Level Ranking Factors Multimedia, Internal Links, Broken Links, Comprehension Level

URL Paths, Strings, and Links

So now nearing the end of the Page Level Ranking Factors list, the impact and importance of these particulars seem less important. Keep in mind however, because SEO is a combination of several concepts combined, every little bit of ranking boost matters!

This infographic for the most part shows the importance of properly creating url efficient URLS. So overly long URL extensions, paths, and non relevant tags in WordPress are a waste of time. Furthermore, listing references not only implicates quality, if you link out to that authority, it kills 2 birds with one stone.

2018 Page Level Ranking Factors URL String Path Tags

Final Rank Factors Worth Mention.

I excluded a few of the last ranking factors because I found them to be redundant and somewhat rhetorical. None the less, there were still a few that are definitely important to be aware!

Listed Sitemap Priority Level

So I’ll definitely keep it 100 with you, I don’t do custom sitemaps and I just allow Yoast to handle it with all it’s dynamic amazingness! 😋I suppose if I was managing a news Sitemap that was essentially forcing me to manually arbitrate a sitemap on a domain I might manipulate this. However because 95{6b1d5f8bc91cdb8564ec7e8134afd17ab11911f12092a54c92f604d2527b941c} of you wont be making a sitemap from scratch, I wouldn’t worry about it.

Already Dominating Several Other On Page keywords

Because it is statistically proven that pages already ranking in several other keywords have a tendency to rank for others! This of coarse isn’t a factor you really have a lot of control over. So it’s more something you can admire once your accomplishments and hard work comes to fruition!


The final thing mentions were made on multiple sites I read the ranking factors upon stated page age potential could be a benefit if maintained. Being that there is no metrics whatsoever to prove nor disprove this notion, I’m gonna just say not relevant enough TGAF.

So if you manage to fail at every single thing listed here, always remember content revolving around people is super important! Because it really doesn’t matter what Google thinks, if everyone likes a horribly fragmented, super complex, irrelevant cluster of garbage, Google will follow suit! In other words CONTENT IS KING! Despite needing to please the search engines for ranking, above everything design your content for people!