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2018 Page Level Factors For SEO

This 2018 Page Level Ranking Factors is essential because anyone who is at the top of search results uses them. This chapter of ranking factors is a larger list with so much more ground to cover than the Domain Level Ranking Factors previously covered. Shout out to my boy Brian AKA Backlinko So if you remember the ranking factors from last year the Good news not a lot has changed in relation to the factors.

However the importance levels and values of many of them have fluctuated in several of the factors. So one thing that confused me initially was what the difference between TF-IDF and keyword density is.

From what I gather they are the same thing because the formula for TF-IDF is similar to an average.  Because Google doesn’t want to promote keyword spamming between 0.5%-2.5% for your target keyword’s density is ok.

The First 20 In Our Lineup

Page Level Ranking Factors 20-40

One thing definitely worth mention because I certainly didn’t do this enough starting out is outbound links. It is greatly underestimated by many web designers how powerful linking authoritative domains is!

Because while it is true you can’t control who links to your site, you can choose where your site links to. So when your page links to relevant high authority content, naturally your page is perceived in this light. However because it works both ways, if you’re linking to questionable websites or known spammers it’s all bad!

This doesn’t mean you shouldn’t be using affiliate links because if anyone is all about money it’s Google. One thing to make sure you’re doing is adding the nofollow tag into your affiliate links.  Because if they want to have you pass them authority, they should be paying extra lol!

Page Level Ranking Factors 20-40 Set 1

Mobile Friendly Content

Because the majority of users browsing the internet are now using Mobile devices it should be dead obvious. So just in case it isn’t, “Dude! Make your site mobile friendly!”

It is also stated that a page may not get indexed if it has hidden content on it. I’ve never ran into problem with that. so long as your not hiding stuff for black hat purposes like keyword stuffing, your should be ok.

Page Level Ranking Factors 20-40 Set 2

Multimedia, Internal Link Quantity & Quality, Broken Links, and Comprehension Level


Because it’s no coincidence that Youtube is the second largest website on the web! So obviously multimedia in the form of videos and images are both critical things on a website. In fact, it’s absolutely vital you have at least one image on a post, because you will tank a noticeable amount of Rank without it!.

Internal Links

Unknown to many, it is ever so essential that you consistently  link your pages to one another. Juice needs to flow throughout your whole site because if all links point to your homepage, fix it! Why Because  your not only potentially missing out on ranking, you could be getting penalized. 

Broken Links

It’s certainly a good idea to check your site routinely for broken links because to many of them indicate an abandoned site. Obviously Google isn’t about the promotion of abandoned sites with outdated inaccurate info. Stay up to date on your redirects and removals!

Page Level Ranking Factors Multimedia, Internal Links, Broken Links, Comprehension Level

Affiliate Links, Broken Code, DA, PA, andURL Length!l

Affiliate Links URL Extension Length

A friend of my asked me about this the other day, so I definitely think it’s worth a mention. Your affiliate, and their partners you advertise for are not going to add nofollow into the affiliate links automatically. However you definitely should be applying them!

Why? Because as stated in previous Page Level Ranking Factors, as by sending outbound links you are leaking authority. Unless that website wants to pay for your hard earned authority you should be adding nofollow tags.

URL Extension Length

This is a great example of where pushing it to the limit is the sweet spot! What exactly do I mean by that because didn’t I mean shorter is better? Too long is bad, however because Google likes to know what it is indexing, too short is also possible. It has also been statistically proven that your search result traffic could dramatically increase because of using numbers within a title.

Page Level Ranking Factors Multimedia, Internal Links, Broken Links, Comprehension Level

URL Paths, Strings, and Links

So now nearing the end of the Page Level Ranking Factors list, the impact and importance of these particulars seem less important. Keep in mind however, because SEO is a combination of several concepts combined, every little bit of ranking boost matters!

This infographic for the most part shows the importance of properly creating url efficient URLS. So overly long URL extensions, paths, and non relevant tags in WordPress are a waste of time. Furthermore, listing references not only implicates quality, if you link out to that authority, it kills 2 birds with one stone.

2018 Page Level Ranking Factors URL String Path Tags

Final Rank Factors Worth Mention.

I excluded a few of the last ranking factors because I found them to be redundant and somewhat rhetorical. None the less, there were still a few that are definitely important to be aware!

Listed Sitemap Priority Level

So I’ll definitely keep it 100 with you, I don’t do custom sitemaps and I just allow Yoast to handle it with all it’s dynamic amazingness! 😋I suppose if I was managing a news Sitemap that was essentially forcing me to manually arbitrate a sitemap on a domain I might manipulate this. However because 95% of you wont be making a sitemap from scratch, I wouldn’t worry about it.

Already Dominating Several Other On Page keywords

Because it is statistically proven that pages already ranking in several other keywords have a tendency to rank for others! This of coarse isn’t a factor you really have a lot of control over. So it’s more something you can admire once your accomplishments and hard work comes to fruition!


The final thing mentions were made on multiple sites I read the ranking factors upon stated page age potential could be a benefit if maintained. Being that there is no metrics whatsoever to prove nor disprove this notion, I’m gonna just say not relevant enough TGAF.

So if you manage to fail at every single thing listed here, always remember content revolving around people is super important! Because it really doesn’t matter what Google thinks, if everyone likes a horribly fragmented, super complex, irrelevant cluster of garbage, Google will follow suit! In other words CONTENT IS KING! Despite needing to please the search engines for ranking, above everything design your content for people!

Sean Gugerty Tucson Web Design

I take great pride in my work and prioritize my clients needs first because Sean Gugerty Tucson Web Design is about quality!  Despite my industry requiring primarily computer specializations, I never neglect the most important thing, people! So whether you need a uniquely designed website, Search Engine Optimization for ranking or marketing on autopilot, you’re covered! 

I’ve been a blogger and content creator, designing quality websites and link building strategies for over three years! At Sean Gugerty Tucson Web Design we know that every client’s needs are different. Because we want you to absolutely  love your new website, we build it specifically to your needs

Affordable Web Design and Free Tutorials!

Because at the end of the day, if my clients are happy, and my subscribers like my content, I’m happy! One of the biggest mistakes I made when I started out was not paying any attention to my audience. I attribute my beginning failures as a result of attempting to learn everything at once.

Because one thing is for certain, it is much more an accomplishment to learn to do only one thing, than fail to attempt 20! What I know in comparison to when I started my first drop shipping business are night and day! Sean Gugerty Tucson Web Design, wasn’t exactly something I could have taken on as a title lol! About two weeks into my first WordPress domain, struggling just to properly configure Woo Commerce I bumped into a former colleague. My buddy John Vesey isn’t incredibly technology savvy, but when it comes to business he knows what he’s doing, and does it well.

Sensing I was struggling just trying to get my taxonomies right, he made sure I was on the right track. That was honestly the first time I had ever even heard the term SEO. At that point, I didn’t even know what the abbreviation stood for, let alone Google’s Ranking Factors!

SEO Consulting

Whether your a small local business, attempting to rank in your E-commerce nitch nationally or just a small-time blogger, SEO is Crucial! Furthermore, SEO is not something like other skills such as programming where what you learn will be usable forever. That’s Because SEO is a living, breathing thing that is constantly changing, just like Google. What could be an amazing, seemingly amazing method of gaining massive rankings and traffic today, could be worthless tomorrow. The best general practice any expert in the field will tell you is to be what’s called a white hat. So what is a white hat? It is one of the three SEO types (Used to categorize hackers also)White Hat: The safest of the three SEO approaches, A white hat always plays it safe and doesn’t risk his domains hard earned rank by breaking rules!

Gray Hat: A safe SEO specialist but also a calculated risk taker. Because it is a thin line between Google’s good graces and naughty list, only pros should use this approach!.

Black Hat: While it may be frustrating to see these individuals skyrocket up the rankings quick, don’t follow in their footsteps. Because when unhappy competitors see competition cheating, they get reported to google! Or so the saying goes, “Cheaters never win!”

"Thou Shalt Not Piss Off Google!"

Naturally, as a result of how much time, energy, and resources go into a website, risking Google penalties isn’t worth it! Furthermore, Sean Gugerty Tucson Web Design Only practices white hat SEO! Because by following the guidelines Google sets forth, you needn’t worry about upcoming changes to Google’s algorithm. There are two main types of SEO Sean Gugerty Tucson Web Design.

Sean Gugerty Tucson Web Design Domain Authority Illustration

The second part of the ranking process is known as Off-Site SEO. This involves:;

  • driving traffic
  • registering within directories.
  • Contributing to public forums.
  • Guest article submissions to higher authority sites.
  • collaborating and expanding your network.

Generally, because it is the most impacting ranking factor, the majority of Offsite work is aimed at getting backlinks! A backlink is simply another website linking to yours and as a result, passes authority.

Because most popular social platforms have very high domain authority, Most of them do not count towards SEO. Generally, the easier it is for you to gain access to control a website’s functionality, the less valuable back linking it is.

This isn’t always the case so definitely be certain to conduct research and seize any opportunities that should arise! A very easy way to conclude whether or not a URL is going to pass rank and authority is to check for a no follow tag.

If the a tag has no-follow in it, it’s not going to pass very much authority to you. Nofollow links will pass about 1% what they would as a result of being do-follow.

How NOT to Aquire Do-Follow Backlinks?

As previously stated, Because Sean Gugerty Tucson Web Design practices White Hat SEO, we avoid black hat techniques at all costs! A few examples of Black Hat SEO Tactics used for acquiring backlinks include:

  • Purchasing Links
  • Spinning content
  • (manipulating stolen content that’s already been published)
  • SQL Query String Redirection
  • Buying previously owned web properties for their links and offering 0 value to visitors.
  • 301 redirecting resurrected domains
  • Spamming comment sections on blogs
  • Why Blackhat SEO Is A Horrible Idea

Because over time Google has made it increasingly difficult for individuals to rush the process of ranking a site. There are many systematics within Google’s algorithm designed to slow users down from ranking too fast. A term you might be aware of is “Google sandboxing”. What this means is that Google identifies you ranking to quickly and suppresses your progress for several months.

So if you choose to use black hat SEO tactics to shortcut ahead, you risk losing all your hard work. It's so much better to do things right and rank your domain reaping benefits for years to come! Sean Gugerty Tucson Web Design practices only white hat techniques for my clients because I work for my clients not against them. 

What Are Your Thoughts on Private Blog Networks?

They’re lots of work and honestly, you could acquire higher quality links in far less time by joining forums and guest blogging. They do have their uses, for example, if you’re in some form of adult niche. Adult affiliate websites I’ve made were so much easier getting traffic, however, backlinks were impossible! Because of how 2-3 thousand unique visitors a day prior to getting even 1 DoFollow backlink! So why is it Sean Gugerty Tucson Web Design generally doesn’t use a private blog network for its clients?

On average web designers charge an hourly rate of 40-80 dollars an hour so paying them to build you an effective PBN is costly. This is exactly why I generally advise my SEO clients to choose other routes unless it is absolutely necessary. None the less Sean Gugerty Tucson Web Design is about providing results client’s results! I will do whatever necessary to ensure their growth and success!


So yea, let me give you a little insight as far as how Google really works. In the past, I was having a real issue with someone criminally harassing me and attempting to sabotage a few of my drop shipment businesses. Looking into the individual I discovered a barrage of Blackhat SEO the individual was utilizing. I gave Google links to videos and multiple screenshots in spam reports and community forum posts. Because the culprit was making them substantial money in not so many words they told me they don’t penalize users. What they did was update future algorithms.

Heres the thing, yes they very much do hand out penalties, sandbox new websites, and all manner of human intervention! So realistically penalties do exist in the SEO world. However, you mainly only risk penalties or index removal when you cause direct harm to Google’s money or if you spread malware. Private blog networks are categorized as a grey hat tactic, mainly because despite it being technically against their rules, if done right it is nearly impossible to prove or detect.

So, therefore, the hesitation in their utilization isn’t about being penalized. There is always the minimal risk a PBN will somehow be detectable by future algorithms, but outside of that, it comes down to cost efficiency.

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